PEPFAR's annual planning process is done either at the country (COP) or regional level (ROP).
PEPFAR's programs are implemented through implementing partners who apply for funding based on PEPFAR's published Requests for Applications.
Since 2010, PEPFAR COPs have grouped implementing partners according to an organizational type. We have retroactively applied these classifications to earlier years in the database as well.
Also called "Strategic Areas", these are general areas of HIV programming. Each program area has several corresponding budget codes.
Specific areas of HIV programming. Budget Codes are the lowest level of spending data available.
Expenditure Program Areas track general areas of PEPFAR expenditure.
Expenditure Sub-Program Areas track more specific PEPFAR expenditures.
Object classes provide highly specific ways that implementing partners are spending PEPFAR funds on programming.
Cross-cutting attributions are areas of PEPFAR programming that contribute across several program areas. They contain limited indicative information related to aspects such as human resources, health infrastructure, or key populations programming. However, they represent only a small proportion of the total funds that PEPFAR allocates through the COP process. Additionally, they have changed significantly over the years. As such, analysis and interpretation of these data should be approached carefully. Learn more
Beneficiary Expenditure data identify how PEPFAR programming is targeted at reaching different populations.
Sub-Beneficiary Expenditure data highlight more specific populations targeted for HIV prevention and treatment interventions.
PEPFAR sets targets using the Monitoring, Evaluation, and Reporting (MER) System - documentation for which can be found on PEPFAR's website at https://www.pepfar.gov/reports/guidance/. As with most data on this website, the targets here have been extracted from the COP documents. Targets are for the fiscal year following each COP year, such that selecting 2016 will access targets for FY2017. This feature is currently experimental and should be used for exploratory purposes only at present.
Years of mechanism: 2008 2009
ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:
A five-year HIV prevention strategy consolidates Soul City's Institute for Health and Development
Communication (SC:IHDC) activities across nine countries into one focused intervention, in line with SADC
recommendations and the HIV & AIDS and STI Strategic Plan for South Africa, 2007-2011. It focuses on
adults and youth to change population level norms, attitudes and beliefs and on developing individual skills
to support risk avoidance and risk reduction to promote abstinence, faithfulness and to decrease stigma.
The strategy addresses key epidemic drivers including the practice of and low risk perceptions related to
multiple concurrent partnerships (MCP), cross-generational and transactional sex. MCP will be the focus of
a major campaign. Violence and alcohol abuse are major aspects of the strategy and social norms are
addressed as underlying drivers of many HIV risk behaviors. Target audiences include youth and adults,
age 16-65. The 25-35 group are key audiences as are people in informal settlements and townships. Mobile
populations are targeted as part of the nine-country programs where the strategy has been jointly designed
to ensure consistent messages. Interventions for children continue, promoting abstinence and delayed
sexual activity. The primary audience is 8-14, with secondary audiences of older siblings, caregivers and
teachers.
SC:IHDC's interventions are based on WHO health promotion principles that emphasize an enabling
environment for behavior change. The strategy targets individuals, communities and the socio-political
environment through a combination of mass media, social mobilization, and advocacy to impart knowledge,
shift attitudes and norms, increase individual and community efficacy, social cohesion and healthy public
policy. It uses edutainment methodologies that integrate issues into prime-time entertainment programs,
attracting large audiences. Radio in particular reaches marginalized communities. Based on "parasocial
interaction" theory, edutainment creates characters with whom audiences identify and emotive stories as
powerful tools for social change. Print material linked to the drama provides a sustained resource. The
popular brand brings credibility to social mobilization initiatives. All interventions are based on social change
theory and are researched and evaluated. Materials are developed through a formative research process
with target audiences and key stakeholders. The strategy is conducted in partnership with key stakeholders
in government, people living with HIV, faith-based organizations and civil society. Soul City maintains a
close relationship with JHESSA and collaborates on many projects. This together with the multi-year, multi-
level nature of the strategy is important to maximize impact and sustain behavior change. SC:IHDC
collaborates with Johns Hopkins University and the Khomanani campaign on a joint evaluation.
ACTIVITY 1: Activity has been modified. The SC TV series broadcast in FY 2008 will be repackaged into
DVDs and with reprints of the accompanying booklet, will be distributed nationally. Research and
development of 2 new TV and radio series will take place in FY 2009; 1 series will be broadcast in FY 2009
together with 1 million copies of a new booklet for adults dealing with alcohol abuse.
ACTIVITY 2: Soul Buddyz will develop and broadcast a 13 part TV drama; distribute 1 million copies of a 42
-page color parenting book in four languages; a grade 7 life skills book will be distributed to all learners
nationally. A further TV series combined with a parenting book will be developed in FY 2009 for
implementation in FY 2010. The mass media activities are combined with community mobilization activities
and other forms of communication such as public service adverts, pamphlets and posters.
ACTIVITY 3: School-based activities will be expanded into a comprehensive primary and high school
intervention bringing community, private and government resources together for HIV prevention.
Participating schools will become HIV prevention, care and support "hubs" through Buddyz Clubs, Schools
as Nodes of Care" (SNOC) and Parenting Groups (the latter two are for adults). The hubs will extend into
the community to reach out of school youth. The intervention is developed in partnership with the
Department of Education (DOE). The high school component is a non-PEPFAR funded pilot. Soul Buddyz
Club focuses on life skills, peer pressure and self-esteem, as well as delaying sexual debut, the risks of
MCP and alcohol abuse. SNOC trains school governing bodies to support OVC and to promote HIV
prevention in schools. In FY 2009, 80 primary school parenting groups will be set up per province involving
14,400 parents; these will strengthen parenting skills, in relation to preventing alcohol abuse, promoting
abstinence and positive gender norms, and an understanding of HIV prevention. New facilitators (1,000) will
be trained through 108 sessions to support community mobilization. A trainer and two fieldworkers based in
each province constantly monitor quality and give support.
ACTIVITY 4: More than 200 new ETD training sessions will be conducted in FY 2009 with an average of 30
people per session.
ACTIVITY 5: Heartlines has been modified. As a result of the success of the first children's book, the DOE
has requested a sequel for ages 6-10. This will be developed in FY 2008 and in FY 2009 translated into 11
languages; 100,000 copies will be distributed to 17,000 primary schools to help children to build the
necessary skills to make their eventual transition to sexual activity, safer and healthier.
ACTIVITY 6: "Communities with Soul" KWANDA is a new activity designed to strengthen community
mobilization. It consists of 13-episode TV reality show, 13 week radio show on 5 radio stations and multiple
community stations. It will highlight a social mobilization process to prevent HIV, violence, alcohol abuse
and strengthen livelihoods, where 7,500 people in 5 communities, will transform their communities. The
project is a partnership with all levels of government. The media will inspire audiences to initiate similar
programs in their own communities this will be assisted by 500,000 community mobilization toolkits. This
program links to the Presidential Right to Work Programme.
-------------
SUMMARY:
Soul City has received PEPFAR funding since FY 2005 to implement a media and community-driven
program to strengthen prevention, and increase awareness of and demand for HIV care and treatment
services. The major emphasis area is community mobilization/participation. Other emphasis areas include:
Activity Narrative: information, education and communication; local organization capacity development; and training. There are
five activities. Three activities target adults and children nationally using multimedia, and two activities build
on this through training and community mobilization of adults and children.
BACKGROUND:
The activities are ongoing. Soul City has a long history of partnership with the South African Government,
collaborating with the National Departments of Health (NDOH), Education (DOE), Social Development
(DOSD), Transport, and Public Service and Administration, which includes financial support from NDOH,
and potentially DOSD in the future. In addition, Soul City partners with 18 non-governmental organizations
(NGOs) to implement the community mobilization program. All Soul City interventions address gender
issues, particularly those associated with driving the epidemic (e.g., power relations and cross generational
sex). In September 2007 Soul City and its sub-partners are planning a major planning retreat to design its
five year prevention strategy, and the USG will be important contributors to this process. Violence and
partner reduction will be a focus over the next five years as will the issues that promote violence, like
substance abuse.
ACTIVITIES AND EXPECTED RESULTS:
ACTIVITY 1: The Soul City Series
The Soul City TV series,13 episodes for a family audience, broadcast during primetime in October 2008; 30
radio drama episodes in nine languages in November 2008; and a 36-page color booklet for adults printed
in four languages, with one million copies distributed through newspapers, health facilities, partners and
community organizations. The booklet will focus on HIV and relationships, particularly concurrent partners.
Other issues addressed are HIV prevention that promotes abstinence and faithfulness, and decreasing
stigma. The series will cover gender in HIV prevention, violence reduction and substance abuse. PEPFAR
funds will be used for 30% of this activity, with other donors funding the remaining 70%.
ACTIVITY 2: Soul Buddyz
Soul Buddyz is aimed at children, 8 to 12 years of age and comprises: (1) 13 TV drama episodes for
children and their parents, broadcast in primetime October 2008; (2) development, printing and distribution
of one million copies of a 42-page color parenting book in four languages from April 2008; (3) development
of a 116-page grade 7 life skills book distributed to pupils in April 2008; and (4) marketing to promote and
link these materials. This activity contributes to PEPFAR objectives by averting new infections through
behavior change. The topics the Soul Buddyz series will cover are HIV prevention, in particular the
promotion of abstinence and faithfulness, and youth sexuality. The Soul Buddyz intervention deals with a
range of developmental topics relevant to children's lives and not only to HIV and AIDS. It will also deal with
violence reduction, reduction in substance abuse, gender and building self esteem. PEPFAR funds will be
used to support 30% of this activity, with other donors funding the remaining 70%.
The following two activities depend on the media activities for their credibility and impact at a community
level.
ACTIVITY 3: Community Mobilization
Based on the Soul Buddyz intervention, Soul Buddyz Club is a community mobilization intervention aimed
at children, largely at schools and facilitated voluntarily by teachers. Children in the clubs learn about life
skills covered in the Soul Buddyz series (that stress abstinence and being faithful (AB) messages) and are
encouraged to do outreach work in their schools, families and communities. Nationwide, 3000 clubs already
exist, and in FY 2008 Soul City will establish another 1000 clubs. To achieve this, it will conduct 20 training
sessions for facilitators; develop, print and distribute 6000 annual club guides; hold a national congress for
clubs and their facilitators; develop, print and distribute 80,000 magazines to each club member bi-annually;
and run Buddyz club competitions. The clubs will focus on preventing HIV infection, AIDS and its impact on
schools; youth sexuality focusing on skills development; and violence reduction, reduction in substance
abuse, gender and building self esteem. PEPFAR funds will be used to support approximately 80 percent of
this activity, with other donors funding the remaining 20%. Soul City emphasizes building the capacity of
facilitators so they can support clubs into the future. This will be done in partnership with the DOE at both
national and provincial levels. This activity contributes towards PEPFAR objectives by averting new
infections through increasing self esteem and behavior change.
ACTIVITY 4: Material Development
Soul City develops flexible training materials in five local languages to use in facilitated learning settings,
and in the general public, with a focus on parents. They will build parenting skills and equip them to educate
their own and other children about prevention using an AB approach. They also deal with all other aspects
of the epidemic, including, antiretroviral therapy support, and support for home-based care and orphans and
vulnerable children. These materials will also be used to train school governing bodies to create schools as
nodes of care for vulnerable children. These materials are also used by businesses and workplace
programs. These materials are used by 18 partner NGOs in a cascade training model. Trainees are given
the support and skills with which to become mobilizers in their community. More than 200 training sessions
will be conducted in FY 2008 with an average of 30 people per session. In addition, materials are made
available to a wide range of institutions that make use of the materials in their work. A minimum of one
million copies of materials will be made available. PEPFAR funds will be used to support approximately 70
percent of this activity, with other donors funding the remaining 30%.
ACTIVITY 5: Heartlines
Heartlines is a sub-partner of Soul City: IHDC uses a values-based approach to HIV prevention. It is fully
Activity Narrative: described in Other Prevention A children's book aimed at children 5-8 years old was produced in FY 2007.
FY 2008 funding will be used to translate the book into 11 languages and 100,000 copies will be distributed
to 17,000 primary schools. In partnership with DOE, teachers will also be trained to use the materials.
The long-term sustainability of Soul City is addressed by diversifying its funding sources and by establishing
a broad-based empowerment company which can take ownership of shares and whose dividends will
accrue to Soul City. An empowerment company is one that aims to strengthen small businesses and
expand them in order to encourage investments from outside investors.
To determine the impact of the activities, Soul City and another PEPFAR partner, Johns Hopkins University
Center for Communication Programs, will implement a nationally representative longitudinal panel design
evaluation, which, together with propensity score analysis, enables one to attribute change to the
intervention with a high degree of certainty, as the change is clearly measured in a time sequence, and the
"control" is controlled for demographics, other interventions, other attitudes and behaviors. This allows a
high degree of certainty about what the cause of the change is. (This activity is funded under the Johns
Hopkins University PEPFAR program and described in that COP entry.) Soul City has reached over 6
million children and 22 million adults with AB prevention messages. A further study (not PEPFAR-funded) is
planned in partnership with the University of the Witwatersrand which will be a randomized intervention
study comparing the impact of the school based intervention on child resiliency
New/Continuing Activity: Continuing Activity
Continuing Activity: 13810
Continued Associated Activity Information
Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds
System ID System ID
13810 3055.08 HHS/Centers for Soul City 6620 510.08 $5,090,000
Disease Control &
Prevention
7395 3055.07 HHS/Centers for Soul City 4400 510.07 $2,000,000
3055 3055.06 HHS/Centers for Soul City 2687 510.06 $2,000,000
Emphasis Areas
Gender
* Addressing male norms and behaviors
* Increasing gender equity in HIV/AIDS programs
* Increasing women's access to income and productive resources
* Reducing violence and coercion
Health-related Wraparound Programs
* Child Survival Activities
Workplace Programs
Human Capacity Development
Public Health Evaluation
Food and Nutrition: Policy, Tools, and Service Delivery
Food and Nutrition: Commodities
Economic Strengthening
Education
Water
Table 3.3.02:
ACTIVITY 1: Existing training and resource materials produced during previous COP periods will continue
to be produced and disseminated to at least 10,000 faith-based organization (FBO) leaders. A particular
emphasis will be placed on making sure that the existing materials focus on helping FBOs address the key
drivers of the epidemic, in particular multiple and concurrent partners, cross generational sex, prevailing
social norms, gender stereotypes, abuse of alcohol and other substances, and perception of risk. They will
be modified accordingly. The focus for FY 2009 will be on translating the materials (DVD and print manual),
produced in FY 2008 around organizing for action, into five languages and, based on initial user feedback,
making modifications. The materials will help FBOs to plan and implement initiatives that focus on
comprehensive HIV prevention activities both for young people and adults. Particular emphasis will be
placed on the key drivers of the epidemic. Soul City materials will be used to give people appropriate
information to support their activities. Materials will be distributed on a demand basis to 35,000 FBO leaders
nationally. A minimum of 40 training events will be held in support of these materials. Heartlines has high-
level partnerships with large national FBO structures who are supportive of the development and
dissemination of these materials that support their efforts to get their members to take social action
particularly around all aspects of the epidemic. These structures, media as well as the Heartlines database
of 15,000 leaders, and the cell/web communications platform referred to in Activity six (in the FY 2008 COP
narrative) will be used to promote organized action as well as the materials and training.
ACTIVITY 2: Activity two in the FY 2008 narrative has enabled the development of a very successful
partnership with the Department of Correctional Services, whereby both staff and inmates have been
reached in all facilities across the country. Master training was done in the course of FY 2007 and FY 2008,
and this programme has now been incorporated into the Department's core activities. In FY 2009 emphasis
will be on making the materials available to the Department for ongoing use both by the Department as well
as other groups active in prisons. The Department will be assisted with further training as and when
necessary. Soul City will use this partnership to ensure that Soul City publications are distributed to all
correctional facilities in particular those resources that support a comprehensive prevention approach.
ACTIVITY 3: The materials disseminated in FY 2008 have been well received and the results of an
evaluation are being prepared. In FY 2009 emphasis will be on ensuring that schools have the materials
and that they are being used. Additional training for district life skills coordinators will be offered.
ACTIVITY 4: Based on research, the youth intervention will be changed to be one that promotes
mentorship. This will be a partnership with the Department of Arts and Culture as well as other non-
governmental organizations (NGOs), FBOs and community-based organizations (CBOs). The change is
based on the theory of positive deviancy, which shows that young people who moved out of difficult
circumstances and have made positive life choices, have often been mentored by one or more people as
they we growing up. The intervention will be aimed at identifying and supporting people who want to mentor
youth aged 12-25 with emphasis on those in informal settlements, townships, and woman. The process of
mentoring has been shown to benefit both the mentor and mentee and creates an enabling environment
conducive to the adoption of safer prevention behaviors. To this end, a training manual and DVD will be
produced in FY 2008. These materials will place particular emphasis on skills necessary to support
behaviour change in young people, perception of risk and interrogation of harmful social norms. These will
be complimented by Soul City materials that deal with multiple and concurrent partners, substance abuse
and violence prevention. Mentors will also be supported by a cell web-based platform, as well as by training
through FBO and other partner organizations. Through mass media partners the FBO network, government
and other partners, the concept of mentoring will be promoted. Once people identify themselves as willing to
mentor others, they will be sent support resources and will be networked nationally with one another as well
as at a local level. They will also be supported by a minimum of one training event per province. By the end
of FY 2009 the aim is to have a minimum of 35,000 people involved in a mentor/mentee relationship. A
longitudinal study will be put in place at the end of FY 2008 that tracks the impact of the programme on the
behaviour and norms of those that are being mentored.
ACTIVITY 5: More than 220 training sessions will be conducted with an average of 30 people per session.
ACTIVITY 6: This activity will enable follow-up for trainees, where gaps have been identified. In FY 2008, in
partnership with the private sector and the SAG, Heartlines developed a technology platform that can be
accessed via the web or cell phone. This platform combines the best of social networking with the best of
web information applications like Wikipedia. The platform has two objectives. First, it customizes and
presents information, services and contacts for each user based on his/her profile (age, language,
geography, interests). Comprehensive prevention information, access to appropriate resources and
services in people's areas will be included on the site, along with other information supporting testing,
treatment, care and support. The second objective is to connect people and services to each other in
particular geographic areas, also based on their profile. Thus, FBOs in the same geographic area
embarking on similar initiatives will be connected. Similarly, youth mentors in the same area would also be
connected. This platform allows for ongoing support of people and institutions reached by both Heartlines
and Soul City. This platform is also a useful resource for other PEPFAR partners to scale up by providing a
useful networking mechanism. The platform will also be the basis of a virtual social movement called
Forgood. Due to its ability to connect with an ongoing way with users and to segment them in multiple ways,
the platform also serves as a useful evaluation tool. As of August 2008, the platform had 22,000 users. By
the end of FY 2009 the aim is for a minimum of 150,000 users.
------------------------------
SUMMARY:"Heartlines" is a values-based, media-led intervention that aims to mobilize the faith-based
community in Southern Africa to prevent the spread of HIV by promoting abstinence and faithfulness, as
well as decreasing stigma and increasing care for those infected or affected by HIV and AIDS. The major
emphasis area is information, education, and communication. Minor emphasis areas include community
mobilization/participation and linkages with other sectors and initiatives. Target populations include children
Activity Narrative: and adults, people living with HIV and AIDS, communities, teachers and faith- and community-based
organizations.BACKGROUND: This is an ongoing activity and was first funded by PEPFAR in FY 2006.
This intervention complements Soul City's existing activities; targeting faith-based organizations (FBOs)
nationally using prevention messages that will best resonate with this group. It also complements the AB
Soul City activities described elsewhere in the COP. Mass Media Project (MMP), a Soul City sub-partner, is
implementing the project. It is an NGO set up in 2001 with seed financing and with technical support from
Soul City. The MMP works with the Government Communications and Information Services as well as the
Department of Education. Decreasing gender disparity especially in an FBO context is a key
focus.ACTIVITIES AND EXPECTED RESULTS:"Heartlines" aims to revive in South and Southern Africans
the positive value system that traditionally prevailed. In so doing, it will lead to the re-examination of
people's norms and values. It aims to lead to the prevention of new infections, decreased stigma and
increased levels of care for those already infected with HIV. It aims to mobilize at least 50 percent of all
FBOs in South Africa in support of this objective. Implementation started in July 2006. All major FBO
leadership have actively supported "Heartlines" to date and have pledged support for the future. FBOs will
be mobilized through the provision of training materials and training. Committees in each province have
been established to coordinate FBO activities and to facilitate the dissemination of materials and training. In
order to create focus for mobilization a concerted period of action of 6 weeks annually has been identified.
This intervention is a partnership with the Nelson Mandela Foundation, a major South African Bank and the
Public Broadcaster, along with four other smaller donors. Between them, they have already contributed over
$6 million to this intervention to date. In September 2007 Soul City and its sub-partners are planning a
major planning retreat to design its 5-year prevention strategy, and the USG will be important contributors to
this process.ACTIVITY 1:Distribution of eight TV drama films and a story book for use in multiple FBO
settings The eight films and the book were produced in FY 2006 with other donor funding. They were aired
at primetime across all public broadcast TV stations and were hugely popular. Each film focused on a
different value: abstinence and delayed gratification, self-control, perseverance, tolerance and acceptance
of difference (stigma reduction), positive parenting with an emphasis on men, forgiveness and integrity and
grace (second chances), as well as fidelity and partner reduction. A spiritual dimension was introduced in
the dramas, which is, for most Africans, the highest source of moral authority. Multiple other media
platforms in radio, TV and print media were used in the period of broadcast to integrate the values raised, in
particular in relation to HIV and AIDS and other contributing social issues such as violence against women
and so stimulate a national debate. These films were complemented by a book for parents on teaching
values to children. The book includes ten stories to be read to 3-6 year olds, focusing on the same values
as the films. Adult components are described here and in other sections of the COP. Both the children's
book and films were adapted in the course of FY 2007 for use in FBOs; and a facilitator guide will be
produced. They will be duplicated and distributed in the course of FY 2008 to at least 30,000 FBOs. Further
training materials will be produced which are focused on assisting FBOs to organize for action around these
values. They will enable the FBOs to review and respond to needs both within their congregations as well
as in their communities. Through ongoing mass media programming these actions will be reported on so as
to encourage others to also take action. The materials will be adapted for different settings, thus it is likely
that the resource for a rural FBO will differ to that of an urban one, although the objectives will be the same.
At least 26 training/mobilization events will be held nationally with FBOs in support of the materials and their
messages PEPFAR funding will contribute 80 percent of this budget, with other donors funding the
remaining 20%. ACTIVITY 2: Adaptation of the films for use in workplace programs and prisons
Considerable interest has been forthcoming for the use of these films in workplace management and HIV
and AIDS programs as well as from the Department of Correctional Services. Consequently an adaptation
of the films will be made with support training materials for this purpose. PEPFAR funding will contribute to
the development of the materials. The major emphasis area is information, education, and communication.
ACTIVITY 3: Adaptation of the films for use in schools These films were adapted in FY 2006 for use in
grade 10 classes and an accompanying facilitator manual was produced. In FY 2008 30,000 copies of the
DVD and manual will be distributed to 6000 high schools for use in grade 10. In partnership with DOE,
teachers will also be trained to use the materials. ACTIVITY 4: Out of school youth Based on the positive
reception to "Heartlines" by youth, an initiative will, in the course of FY 2008, be rolled out that will target at
risk and out of school youth. The initiative will mobilize youth using hip hop music through a series of
competitions across the country, which will get youth to use hip hop to challenge their peers to live positive
values. Radio and TV will cover these events. These events and the media coverage will be used to select
youth ambassadors who "walk the talk". They will be trained in leadership, enterprise development and will
be trained to be peer educators in their communities. FY 2008 funding will be used to establish this initiative
but by FY 2009,"Heartlines" will be working with at least 500 youth across the country.ACTIVITY 5: Soul
City trainingTraining is conducted by 18 partner NGOs in a cascade-training model. Trainees are given the
support and skills with which to become mobilizers in their community. More than 200 training sessions will
be conducted in FY 2008 with an average of 30 people per session. Although trainees will be equipped to
teach parenting skills and AB prevention to parents in particular they themselves will be trained in ABC
prevention as well .In the course of FY 2008 further values-based media programs will be developed under
the "Heartlines" brand as an HIV intervention. They may include an initiative targeting preschool children
and one aimed at teenagers. These will initially not require PEPFAR funding and will be funded by other
donors. These materials will first have impact in South Africa and then be available for use across the
region through Soul City's regional program. A major public-private partnership has been forged by the
MMP, which sees approximately 50 percent of project funding provided by a South African bank, with a
commitment to funding till 2010. Further funding will be forthcoming from the national public broadcaster as
well. As the MMP is a relatively new organization, work will be done on career development and other
organizational development. These activities contribute to the PEPFAR goal of averting 7 million new HIV
infections.
Continuing Activity: 13811
13811 6567.08 HHS/Centers for Soul City 6620 510.08 $1,700,000
7397 6567.07 HHS/Centers for Soul City 4400 510.07 $1,000,000
6567 6567.06 HHS/Centers for Soul City 2687 510.06 $1,000,000
Table 3.3.03:
ACTIVITY 2: The materials were updated and translated into local languages with FY 2008 funding. In FY
2009, more than 200 new training sessions will be conducted with an average of 30 people per session. At
least 425,000 copies of these materials will be distributed through Soul City's training partners and to
facilities providing antiretroviral therapy (ART), including those of other PEPFAR partners. These materials
are also distributed to health facilities, through a partnership with the Department of Health. All Soul City
Materials are updated regularly (with each reprint) and checked by experts in the field for quality and
accuracy. The training is focused around schools, but is largely with the adult community of the school: the
school governing body, teachers and parents. In this way, many adults and children will be assisted to get
into ART programs.
--------------------------------
Soul City is implementing a media and community-driven program to strengthen prevention, and increase
awareness of and demand for HIV care and treatment services, including treatment literacy. There are two
activities which target adults and children through training and community mobilization nationally. The
emphasis areas gender, education, human capacity development and local organization capacity building.
Soul City has received PEPFAR funding since FY 2005 to implement a comprehensive HIV and AIDS
program that includes improving access to treatment and adherence counseling. Soul City has a long
history of partnership with the South African Government (SAG), collaborating with the National
Departments of Health (NDOH), Education (DOE), Social Development (DOSD), Transport, and Public
Service and Administration, which includes financial support from NDOH, and potentially DOSD in the
future. All Soul City interventions pay particular attention to addressing gender issues particularly those that
are associated with driving the epidemic. These include power relations and gender violence. Violence
reduction will be a particular focus of Soul City over the next five years as will those issues that promote
violence such as substance abuse. There are 18 partner NGOs which currently implement training and
community mobilization activities across the country.
ACTIVITY 1: Soul Buddyz Club
Based on the Soul Buddyz media intervention (described under Prevention), Soul Buddyz Club is a
community mobilization intervention aimed at children, based mainly at schools and facilitated voluntarily by
teachers. Children in the clubs learn about life skills covered in the Soul Buddyz series and are encouraged
to do outreach work in their schools, families and communities. The content focus of the clubs is mainly on
prevention, but the Clubs offer a major opportunity to educate children on all aspects of antiretroviral
treatment. These children then become peer educators as well as being able to support people in their
communities on treatment. PEPFAR funding will be used to support approximately 80 percent of this
activity, with other donors funding the remaining 80%. This activity will be implemented in partnership with
the DOE at both a national and provincial level. This activity contributes towards PEPFAR objectives by
promoting treatment literacy and treatment compliance.
ACTIVITY 2: Information, Education and Communication (IEC) materials
This activity relates to information and training materials for use in facilitated learning settings, as well as the
general public. Soul City develops flexible training materials in five local languages. These deal with all
aspects of the epidemic, in particular prevention stressing AB as well as antiretroviral treatment (ART)
support and support for home-based care and orphans and vulnerable children. These materials are used
by 18 sub-partner NGOs in a cascade training model. Through this training, trainees are given the support
and skills with which to become mobilizers in their community. More than 200 training sessions will be
conducted in FY 2008 with an average of 30 people per session. Soul City has produced the following
treatment literacy materials: a booklet for people newly on ART; a booklet for healthcare workers providing
ART; and a booklet for people who are caring for children on ART. In FY 2008 these materials will be
updated and translated into other languages if necessary. At least 500,000 copies of these materials will be
distributed through Soul City's training partners and to facilities providing ART, including PEPFAR partners.
These materials are also distributed to health facilities, through a partnership with the Department of Health.
PEPFAR funding will be used to support approximately 70 percent of this activity, with other donors funding
the remaining 30%. This activity addresses gender, stigma and discrimination and education with particular
attention to building the organizational capacity and sustainability of the implementing NGO sub-partners in
the form of organizational and human resource development assistance. This activity contributes towards
PEPFAR goals by promoting treatment literacy and treatment compliance.
The long-term sustainability of Soul City is being addressed through diversifying its funding sources as well
as through the establishment of a broad-based empowerment company which can take ownership of shares
and whose dividends will accrue to Soul City.
By providing clear and relevant messages regarding ARV treatment and adherence, Soul City's activities
will have a direct and measurable impact on demand for and effective use of ARV treatment in South Africa.
These achievements will contribute to the realization of the Emergency Plan's goal of treating 2 million
people, and support the treatment goals outlined in the USG Five-Year Strategy for South Africa.
Continuing Activity: 13812
13812 3056.08 HHS/Centers for Soul City 6620 510.08 $485,000
7396 3056.07 HHS/Centers for Soul City 4400 510.07 $3,000,000
3056 3056.06 HHS/Centers for Soul City 2687 510.06 $1,000,000
Table 3.3.09:
